Norman Pattiz, the Executive Chairman of PodcastOne alongside Tom Webster, the Edison Research VP of Strategy hit the news on 9th of February, 2017. Norman announced the results of comprehensive studies focusing on results of advertising tests of five major consumer brands sampling five different types of products and services. It explained the importance of the positive effect of Podcast advertising on brand recount and purpose to evoke the specific information.
Some of the main findings from the study include; more than 60% of the people mentioned a precise grocery in the post-campaign as of 7% of listeners from the pre-study. Read more: Norman Pattiz | Fundacity
Another result is the independent product awareness augmented that rose by 47% in the post-study compared to the pre-study for a financial product and 37% of motors aftermarket manufactured goods and 24% for a sod and precincts products. The knowledge of a precise promotion for an automobile market product was higher with 60% in the post- study compared to the pre-study.
The aim of the survey was to observe the efficiency of the advert done by Podcast on five national brands. Some were known brands introducing a new messaging while others were not well known, hence looking for amplified publicity.
The results showed the podcast audiences were open to the brand messages and showed high interests on the procurement of the brands. Podcasts main aim is to ensure they offer improved brand importance in the most modern advertising styles.
Norman Patizz is the founder and Administrative Chairman of Podcast One. He is also the founder of Westwood One, which became the largest radio network and one of the leading media companies. It managed, owned, and distributed important news like NBC radio networks, CBS news, CNN radio, Summer Olympic games among others. Norman also founded Courtside Entertainment Group in 2010.
It was to produce and hand out eminence programming. In 2000, Norman was appointed to serve on the Broad Casting Governors of the United States of America by President Clinton and reappointed for the same position in 2002 by President Bush. His duty was to envision and initiate America’s Arabic radio.
Norman was inducted into the National Radio Hall of Fame in 2009 and received massive of broadcasting award from the library of American broadcasting. Pattiz also serves as the chairman of the Lawrence Livermore and Los Alamos National security Laboratories. He is a regent of the University of California and a member of the council of foreign relations and the Pacific Council on international relations.
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