Fabletics’ Growth Has Not Occurred Out of a Vacuum

There is a new trend in marketing. Smart brands like Fabletics are tapping into it, and it is time for you to start tapping into it too by following Fabletics’ example.


Throughout the history of marketing, word of mouth has always been a strong factor when it comes to growth and sales. People will not only start flocking to your store when people are talking about you in a positive way, but when people who encounter your store for the first time make an inquiry of their friends and neighbors, they will hear so much about how good your store is, provided that you actually have a good store, and then they will buy from you.


However, in the age of the internet, things are different. They are not different in theory, only in practice. In theory, word of mouth and positive recommendations are also important. However, these things are not going on in the general marketplace anymore. Rather, they are going on on the internet.


That is the power of online reviews. First of all, online reviews will cause your site to start ranking higher. This is similar to word of mouth. The more people see your site in the search engines, the more visitors your website will have. This means you will have more sales and revenue.


The same can be said for positive recommendations. Instead of asking their friends and neighbors, people now do a Google search. This Google search is the first step for them when they want to find out whether or not a product is worth their time and money. If you have positive reviews online like Fabletics does, then they will make a decision to purchase your product. If you have negative reviews, however, they will probably make the decision not to purchase your product, and they may even end up making the decision to purchase a competitor’s product instead. Even if you have no reviews at all online, they may become suspicious and think that nobody is really buying your product, for if they were there would have been a lot of reviews, and since nobody is buying your product, there must be a reason for it.


It has been proven that positive reviews impact your sales and conversions tremendously. You just have to look at Fabletics to see an example of this. Fabletics has seen a growth rate of over two hundred percent. This has not happened out of a vacuum. Instead, it is the result of their strategy to accumulate more reviews on the internet.


Kate Hudson is also a strong factor in their success. This famous actress has been able to bring Fabletics into the public eye in a good light. She is also working behind the scenes to make every part of Fabletics better. If you want to get started, you should take the Fabletics quiz right away.