Corporate social responsibility is one of the most important roles that small companies and big companies alike can play in the community. JD.com China’s largest retailer and most profitable internet company by revenue is fully committed to corporate social responsibility. The $65 billion company that was founded in by Richard Liu Quingdong in 1988 recently released a CSR report detailing in depth its progress in integrating sustainable development in its business processes. The report also highlights Jingdong ’s continued push for philanthropy by giving back to the community. JD.com has consistently allocated a handsome budget for their CSR and this has paid off, as the e-commerce giant has made substantial progress in philanthropy and global sustainability.
Through Jingdong’s projects such as the Recycling Program and Green Stream Initiative, more people have been introduced to the concept of sustainable consumption and benefits of recycling. Thanks to the Green Stream Initiative, Jingdong introduced green boxes that can be reused several times before they become disposable. This does not only reduce the amount of time and resources used in the manufacture of delivery boxes, but it is also environmentally friendly since the boxes are biodegradable. Additionally, JD.com created an online giving platform which connects donors and consumers to charity organizations. According to the CSR report, Jingdong has facilitated more than 2.4 million in donations through the JD Giving Platform, while also sponsoring more than 600 charity programs.
Further, Jingdong has replaced fuel delivery vehicles with more than 5,000 new energy vehicles. The CSR report further indicates that 3 million products have been delivered to China’s poorest counties and have benefitted some of China’s poorest kids. This is in addition to 400,000 toys and more than 1 million of clothing items that have also been donated to the impoverished people living in China. The report also indicates how Jingdong has borrowed a page from the UN’s Sustainable Development Goals (SDGs). This is because of Jingdong’s efforts towards responsible consumption, clean energy, and poverty alleviation, which are in line with UNDP ’s areas of focus. Jingdong continues to pursue more areas of philanthropy, sustainable consumption and production, clean energy and also continues to encourage more consumers to adopt these concepts.