They’re a mobile virtual network operator (MVNO) that operates on a ”freemium” model, something more often associated with online games or media streaming services than a mobile phone provider. As reported by VentureBeat, users who sign up for the service get access to 200 minutes of talk time, 200 SMS messages and 200 MB of data for the month. Those who just need a basic phone service and are satisfied with this won’t need to pay anything, while users who need more have the possibility to upgrade to a paid plan.
Their service was first launched in the United States, then made available to users in the United Kingdom and is now making its debuts in Spain. When the service will be fully operational there in a few months, users will have something special that those in the other markets didn’t get: zero-rated access to WhatsApp, a famous messaging app owned by Facebook and regularly used by over 1 billion individuals worldwide.
This means that when Spanish users open up WhatsApp on their FreedomPop mobile phone, they won’t have any data deducted from their plan. With free access to such a popular messaging app, mobile users will now have a truly free way to communicate. While other mobile providers have done similar things with popular online services, the difference with FreedomPop is that they chose to push WhatsApp in a fully organic way, without entering into any type of formal business partnership with the messaging service or the company that owns it.
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